Our ingredients
Every ingredient has a job. Here's what each one does, which product it's in and, where the label gives it, how much is in each serving.
- Multi-source proteinWhey, soy & casein
- 100% vegetarian DHAFor baby's brain & eyes
- No added sugar
- Digestive enzymesWith prebiotic fibre (FOS)
- Vitamins & minerals
Whey protein
In NOSHPLUS (75% concentrate + 5% isolate) and NOSHMOM (80% isolate + concentrate)
A complete milk protein that is digested quickly and is naturally rich in leucine, the amino acid most closely linked to switching on muscle repair.
NOSHPLUS uses whey imported from the US and Canada, instantised so it mixes without lumps.
Soy protein isolate
In NOSHPLUS and NOSHMOM (15% of each protein blend)
A plant protein that digests at a moderate pace, filling the gap between fast whey and slow casein.
Casein
In NOSHPLUS (5% of the protein blend, as milk solids) and NOSHMOM (5%)
The main protein in milk. It forms a gel in the stomach and is digested slowly, releasing amino acids gradually.
HMB (β-hydroxy β-methylbutyrate)
In NOSHPLUS (0.3 g per serving)
A natural breakdown product of leucine that has been studied for helping preserve muscle, particularly in older adults and during periods of illness or inactivity.
Vegetarian DHA
In NOSHMOM (100% vegetarian-sourced)
DHA is an omega-3 fat that is a major building block of the brain and the retina of the eye. NOSHMOM includes DHA from a vegetarian source to support your baby's brain and vision development.
EPA (omega-3)
In NOSHPLUS (0.4 g per serving) and NOSHMOM
EPA is an omega-3 fatty acid. Many Indian diets are low in omega-3s, especially vegetarian ones.
Coenzyme Q10
In NOSHPLUS (54 mg per serving) and NOSHMOM
A compound your cells use to produce energy, and an antioxidant.
Digestive enzymes & fibre
In NOSHPLUS and NOSHMOM
The formula lists dietary fibre, Bacillus coagulans and an enzyme blend of protease, amylase, lipase, cellulase and lactase. These ingredients are included for digestive support; individual comfort varies.
Vitamins & minerals
In NOSHPLUS and NOSHMOM
The formula lists vitamins A, C, E, D2, K2, B1, B2, B6, niacin, biotin and methyl folate, alongside calcium, zinc, iron, magnesium, selenium, chromium and phosphorus. The final count still needs confirmation against the pack.
In NOSHPLUS
Vitamin A, Vitamin C, Vitamin E, Vitamin D2, Vitamin K2-7, Vitamin B1, Vitamin B2, Vitamin B6, Niacin, Calcium, Iron, Zinc, Magnesium, Phosphorus, Selenium, Chromium, Biotin, Methyl folate.
In NOSHMOM
Vitamin A, Vitamin C, Vitamin E, Vitamin D2, Vitamin K2, Vitamin B1, Vitamin B2, Vitamin B6, Niacin, Biotin, L-methyl folate, Calcium, Zinc, Iron, Magnesium, Selenium, Chromium, Phosphorus.
The supplied copy describes 24 vitamins and minerals, while its transcribed list contains fewer. Confirm the exact count against the final label before launch.
Find the right formula for you
Take the 30-second quiz, or work out your daily protein need with our calculator.